Bulova computron history full#

It was a time stylistically when the transgressive exuberance of the 1960s began to become more a matter of style than political stance, and when the unbridled optimism of the Summer Of Love began to give way to, perhaps, a time of greater cynicism, if not outright self-serving hedonism.

Bulova computron history full#

In its own way, the Bulova Computron is an iconic watch, and the new iteration gives a new group of consumers a chance to experience one of the most interesting chapters in the history of an important American watchmaker.Д¬heck out and shop the full collection here.Coming of age in the late 1960s and early 1970s was a sometimes nerve-wracking, sometimes exhilarating, and sometimes wacky and kitschy experience. ThereвЂ™s something about the red LED display against the backdrop of the black case that conjures up only the fondest memories of the 1980s, whether you lived through them or just viewed them through the prism of a prior generationвЂ™s media. On a comfortable rubber strap, this variant has none of the bling of the metallic Computrons, but has a ton of style. The steel version of the Computron will prove to be a versatile choice for many - it could easily be an everyday watch for someone who wants something outside of the mainstream.ДЇinally, the black versionВ is straight out of a science fiction movie. The stainless steel versionВ is more contemporary by comparison, and uses a distinct blue LED display. This one is pure fun, and would be right at home on your wrist behind the wheel of a convertible, heading to the beach. A matching linked bracelet finishes the look. ThereвЂ™s something comforting and old school about the way the yellow gold case plays with the red numerals in the new LED display. The gold tone versionВ is the most vintage inspired of the bunch. The new Computron is available in three wildly different colorways, each with its own distinct personality. Once pressed, the time is displayed for a few seconds, and then the screen goes dark, turning your Computron into a wrist accessory unlike any other - an unusual and statement-making piece that is sure to leave an impression. Charmingly, you still have to push a button on the case flank to read the time. The case is still the unusual trapezoid, and the screen is still tilted at a slight angle to aid in legibility, but the once state-of-the-art LCD technology has been superseded by a brighter and more reliable LED display. The modern incarnation of the Computron pays tribute to the classics from the вЂ™70s and вЂ™80s while adding just enough new watchmaking tech to appeal to a new generation. BulovaвЂ™s 1976 Annual Report cover and a Computron ad.Д®arly Computrons came in chrome and gold tone, and these futuristic looking watches, both then and now, require you to push a button to get a read out of the time, and pressing the button multiple times gives you the date or other information depending on the model. вЂњItвЂ™s cool now, because it was cool back then,вЂќ says Rosen, hinting at the fondness modern watch enthusiasts have for digging into the history of the products they collect and admire. He tells us it was also known as the вЂњTrapezoidвЂќ due to its unique shape, which didnвЂ™t require you to turn your wrist to tell the time if you were driving. вЂњIn the вЂ™70s Bulova came out with the Computron watch,вЂќ says Carl Rosen, Bulova Historian and former COO. ItвЂ™s very much a product of its time, but with the way watches have that ability to tap into deep wells of nostalgia, itвЂ™s also, in a way, completely timeless. The Bulova Computron doesnвЂ™t look or feel like any other watch.